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Advantages of outdoor advertising light box


Outdoor light box billboards are a common form of advertising. In the streets and alleys of the city, the outdoor light box billboards can be seen standing on the street no matter whether it is day or night. To advertise there, the following Chongqing advertising company will explain some of the advantages of outdoor light box advertising for you:

1. Size, location and impact force. The ancient way of setting up giant billboards in public places has gone through thousands of years of practice, demonstrating its effectiveness in transmitting information and expanding influence. A giant billboard located in a prime location is a must-have for any company that wants to build a long-lasting brand image. Its directness and simplicity are enough to fascinate big advertisers all over the world. Many well-known outdoor billboards, perhaps because of their persistence and prominence, have become famous signs in this area. People may turn a blind eye to the streets and buildings, but these huge billboards alone are unforgettable.

2. All time. Many outdoor media are released permanently and around the clock. They stand there 24 hours a day, 7 days a week. This feature makes it easier for the audience to see and can easily see it, so it will last forever with the needs of customers.

3. High frequency of creation. Through strategic media arrangement and distribution, outdoor advertising can create ideal reach and frequency.

4. The attention of the traveling crowd is high. People today spend more time on the road to work or on the go than before. From 1970 to the present, people ’s daily opportunities to ride on traffic have increased by 110%, and the number of vehicles on the road has also increased sharply by 147%. For many people, the only media that can be seen are roadside light boxes, shelters, and spotlight billboards during traffic jams. According to experts who study consumer behavior, outdoor media is among the many media, the closest to the product sales place That is to say, this media is the "last reminder" before consumers are about to shop.


5. Time allocation is favorable. The trend of social activities is also beneficial to outdoor media advertising. Surveys show that consumers stay at home less than before. At the same time, TV, cable broadcasting, magazines, newspapers, books, and the Internet are all scrambling to snatch consumers at home. Obviously the effect of these indoor media Has weakened than before.

6. The target audience is highly targeted. By choosing the right time, place, and using the correct outdoor media, you can reach people at almost every level in the ideal range. With a little skill, your advertising message can be perfectly matched with the life rhythm of your audience.

7. Low cost per thousand people. Outdoor media is probably the most valuable mass media. Although its price varies, its cost per thousand people (that is, the media fee required for every 1,000 audiences) is very low compared to other media, and customers ultimately value the cost per thousand people and the communication effect.

8. Various forms and unlimited creativity. Since the beginning of wall posters, outdoor advertising has changed greatly in form. There are more than dozens of forms. You can certainly find a suitable method to deliver advertising messages to the audience. Outdoor advertising can push creativity to the extreme: use images, text, speech, three-dimensional objects, dynamics, sound effects, surrounding environment and high-tech to enjoy the endless creative space.

9. Fresh colors, light and magic light up the living space. One thing has to be mentioned, let us think about the Bund in Chongqing. The night lighted by outdoor neon lights outlines the city's sharp outline, and those who realize their dreams also decorate the dreams of others. Because of it, we have all the inspiration, miracles, and today's limitless applause and longing. All this is the driving force behind outdoor advertising.

Outdoor advertising light boxes have the above advantages, and have become a more common advertising display media device, favored by advertisers. Yilong is a professional light box manufacturer, welcome to inquire and understand!

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