augmented reality gives physical world a virtual dimension
Physical objects are usually static and stupid, providing little interactivity for curious observers.
That\'s why the potential for augmented reality (AR)-
Virtual enhancement of physics-
Get the business excited.
Retailers, advertisers and the industry are now using this technology that covers computers.
Video, graphics, text, sound or GPS data-on to real-
Smartphones, tablets and hi-tech glasses.
The results are sometimes surprising.
The recent Pepsi Max \"incredible\" advertising campaign, designed by amv bbdo agency, made people waiting at the bus stop think they saw the giant robot of the robbery, charge for tigers and flying saucers on the street in the distance.
This trick is achieved by installing a full HD screen and a camera opposite in a bus shelter in Oxford Street, London, to create a visual effectthrough effect.
The live video of the other side of the street is then animated.
The passengers waiting were surprised. . .
Sometimes a little panic.
Gregory Roken, chief technology officer at amv bbdo, said: \"This briefing is just to create an incredible experience in public space . \".
\"Augmented reality technology makes this stunt possible, and in fact, we can say that AR opens up new creative possibilities in this case.
But Mr Roekens said that while AR would spread in advertising, it would never replace a good marketing philosophy.
\"The key to this technology is that you have to put users at the center of the experience, not the technology.
\"So is AR just a gimmick?
Retailers don\'t seem to think so.
Home giant Ikea has been opening the way in the augmented reality catalog, and so far it has been very pleased with the customer\'s response and decided to expand AR-
Customers can browse the 2014 catalog, scan their favorite products with their phones, and then point their phones to where they want furniture.
The Zoom image of the product is then actually projected into the space-
Can be seen through camera viewfinder
So they can see if it\'s right.
Peter Wright, marketing manager at Ikea UK and Ireland, said: \"augmented reality innovations in the catalogue, especially in the UK, are very responsive . \".
\"We started with our best 90 --
However, due to the huge public demand, we have more than doubled this number to 300 in the new product catalog.
Argos, a bricks\' retailer, introduced 300 pieces of AR content in its catalog.
Customers who download the Argos app to a smartphone or tablet can scan relevant pages and post videos, 3D models, games, and competitions.
Bertrand Bodson, chief digital officer of parent Home Retail Group, said: \"Building a bridge between our physical and digital channels remains a key priority for us.
AR also has great potential in apparel retail.
Being able to try on clothes, glasses and makeup can actually save a lot of time and money.
For example, TryLive for Total Immersion uses face-
Tracking technology allows consumers to \"try on\" glasses using a laptop almost without going to the store.
Kamal Rassool, sales director at Total Immersion in the UK and northern Europe, said the computer webcam shows your face on the screen with glasses covered in 3D images.
Similarly, Fitting Reality offers a virtual locker room where shoppers can see clothes of a specific size on a TV or laptop screen.
According to Ori Inbar, chief executive and co-president
Founder of augmented reality
Org, AR is useful in marketing because it drives \"deeper brand engagement than traditional advertising \".
\"Instead of just clicking on a link, liking a Facebook page or watching a commercial ad, customers interact with the actual product itself,\" he said . \".
Blippar, for example, is an app that allows you to scan products, posters, or ads with your smartphone to trigger an interactive experience on the screen.
\"Blipp\" your Oyster card and you will get the real-
Time travel update;
Blipp Pepsi can, you can play an interactive game that contains packaging;
Blipp is a News ad where you get product information and purchase options.
Ambarish Mitra, founder and chief executive of Blippar, said AR applications can provide the company with a lot of useful data.
\"Traditionally, most marketing is\" spray and prayer \"--no-
One can know exactly how attractive advertising is.
\"But with Blippar, you can see how consumers interact with the event.
This is a key difference for marketers.
\"AR is also used to make the business more efficient and efficient.
For example, the public has introduced a \"mobile augmented reality technology auxiliary system \"(Marta)-a tablet-
The application of help mechanics based on the development of AR technology company Metaio.
By superimposing the scaled 3D graphics onto the live camera feed, Marta will take you one step-by-
Mechanical Procedures for Volkswagen XL1 hybrid.
It also lets you know which tools to use, Mark parts, and even lets you try new components like different-coloured hoods.
Angela McIntyre, research director at technology research firm Gartner, said: \"Previously, employees tended to receive very strict training on specific tasks . \".
\"But AR will allow workers to be trained and use several different types of equipment at work. \" Hands-
Experiments by SAP, a software company, and Vuzix, a smart glasses provider, show that free AR solutions can make work easier.
In a trial at Bosch warehouse in Germany, real-
When workers start working, the time information is visible in front of their eyes.
This enables them to know where to pick inventory, receive alerts and instructions to process maintenance, and obtain security information to avoid blind spot accidents, SAP said.
This technology can also make assembly, on-site installation, testing and mechanical tools safer and more efficient.
However, MacIntyre MS stressed that most of the application of AR technology in industry is still in its infancy.
\"I think it may take three to five years before we see them used for manufacturing on a larger scale.
\"AR has also raised an awkward social question: Will workers accept solutions to think about so many problems on their behalf?
Mr. Mitra of Blippar was not disturbed.
\"AR actually enhances people\'s ability to make decisions, which makes them more efficient,\" he insisted . \"
\"This is the whole work of computer consumption in the past 30 years;
Our lives are getting easier and faster and this is just the next step.