clear channel outdoor launching connect
Tuesday announced the launch of Connect, a global interactive mobile advertising platform using smartphones.
The connection label is attached to a digital or static panel on a pedestrian
Barrier-free facilities in bus shelters, shopping malls, airports and other locations-of-sale.
Consumers can click or scan their smartphones through Connect\'s tab or code to view shopping and entertainment information.
Advertisers and planners will get the data and metrics captured by Connect, including the date, time, location, conversion of clicks
What types of devices are used.
CCO launched its mobile platform in Britain for the first time in 2013.
The platform will be launched in the US in June.
Clear Channel Outdoor is mainly owned by San Antonio-based Inc.