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Future market and development trend of outdoor advertising players


The construction of smart cities is still the top priority. Smart transportation, smart medical care, smart communities, smart campus, smart retail and other markets are still the areas that advertising player manufacturers should focus on. The development opportunities brought by the construction of smart cities to the Shangxian market still exist.

Smart transportation is one of the key projects in the construction of smart cities. Last year, the Ministry of Communications launched a smart transportation plan that required the construction and improvement of urban public transportation intelligent application systems. This year, the construction of urban public transport intelligent application demonstration projects has been basically completed in 36 cities. In 2020, the national public transport city will create an urban public transportation intelligent system and be fully applied. Applications such as dynamic information display and media operations in vehicles are inseparable from the assistance of advertising players and other related devices. With the further construction of smart transportation, the transportation industry will further expand the demand for outdoor advertising equipment.

Smart healthcare is also one of the key projects in smart city construction. The arrival of the Internet era has accelerated the integration of the pension industry and the Internet, and introduced an intelligent management platform. Commercial display devices such as advertising players are the carriers of intelligent management platforms. Advertising players can be placed in halls, conference rooms, consulting rooms and other places to meet the needs of intelligent management. It is estimated that the total investment in smart medical care will reach 100 billion yuan, and the development of the smart medical industry will greatly promote the development of the outdoor advertising player market.

YEROO-Trend Market And Development Of Outdoor Advertising

As the cell of the city, the community is an important foothold for promoting the development of smart cities. In recent years, whether it is property management, real estate developers, or smart devices, Internet companies, the enthusiasm for building smart communities is undiminished. The smart community is also one of the projects that the outdoor advertising player industry has been paying attention to.

The construction of a smart campus has also received much attention. The "Education Informatization 2.0 Action Plan" issued by the Ministry of Education aims to cover the digitalization of all campuses, improve the level of information application and the information literacy of teachers and students, and strive to build a new model of talent cultivation under the "Internet +" conditions, and develop Internet-based A new model of educational services to explore new models of educational governance in the information age. Commercial display devices such as outdoor advertising players are used as carriers of digital campuses in campus corridors, electronic class cards, etc. With the promotion and landing of national education policies, outdoor advertising players have great room for development in campus applications.

With the gradual landing of smart city projects, the outdoor LCD advertising player will also develop rapidly in the industries involved in smart cities. With the driving force of smart city construction, the rapid development of the outdoor advertising player market will be just around the corner.

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