Outdoor advertising light box billboards are a common form of advertising. In the streets and alleys of the city, whether it is day or night, you can see outdoor light box billboards standing on the street. No matter people are not there, the store can’t open, it is always There are nine advantages for outdoor lightbox advertising:
1, size, location and impact. The ancient way of setting up giant billboards in public places has been practiced for thousands of years, demonstrating its effectiveness in transmitting information and expanding its influence. A giant billboard set up in a prime location is a must for any company that wants to build a lasting brand image. It's straightforward and simple enough to captivate big advertisers around the world. Many well-known outdoor billboards, perhaps because of its persistence and prominence, have become the famous landmarks of the region. People may turn a blind eye to street buildings, but these giant billboards are unforgettable.
2, full time. Many outdoor media are released on a permanent, all-weather basis. They stand there every hour and every day. This feature makes it easier for the audience to see, and it is easy to see, so it lasts forever with the needs of customers.
3. The frequency of creation is high. Through strategic media arrangements and distribution, outdoor advertising can create ideal arrival rates and frequencies.
4. The people in the march are highly concerned. Today's people spend more time on the way to work or go out than ever before. From the year to now, people's daily transportation opportunities have increased, and the number of vehicles on the road has increased sharply. For many people, the only media that can be seen is the light boxes, bus shelters and spotlight billboards on the roadside when traffic jams. According to experts who study consumer behavior, outdoor media is among the many media, the closest to product sales. That is to say, this media is the last reminder before the consumer is about to shop.
5. Time allocation is favorable. The trend of social activities is also good for outdoor media advertising. The survey shows that consumers are staying at home less than before, while television, cable TV, magazines, newspapers, books, and the Internet are vying to snatch consumers at home, apparently the effects of these indoor media. It has weakened than before.
6. The target audience is highly targeted. With the right time, place, and the right outdoor media, you can reach almost every level of people in the ideal range. With a little bit of skill, your advertising message will work seamlessly with the rhythm of your audience.
7, thousands of people have low cost. Outdoor media is probably the best value for money in the mass media. Although its price varies, its cost per thousand is the media fee for every thousand audiences. Compared with other media, it is very low. Customers ultimately look at the cost and communication effect of thousands of people.
8, various forms, no limit to creativity. Since the beginning of wall posters, outdoor advertising has changed greatly in form. There are more than dozens of forms, you can find the right way to deliver advertising messages to the audience. Outdoor advertising can push creativity to the extreme: using images, text, voice, three-dimensional objects, motion, sound effects, the surrounding environment and high-tech, to enjoy the endless creative space.
9, fresh colors, light and magic light up the living space. One thing I have to mention, let us think about the Bund in Shanghai. The night, illuminated by outdoor neon lights, outlines the city, and those who realize their dreams also decorate other people's dreams. Because of it, only with all the inspiration, only to have a miracle, has the infinite exclamation and cheers of today. All of this is the driving force behind outdoor advertising.
Outdoor advertising light boxes have the above advantages and become popular outdoor advertising media.
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