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Outdoor Billboard Construction Costs

2020-01-09

How much does it cost to construct a 6 by 18, two-sided, illuminated, 12 foot above ground billboard?  My rule of thumb is $10,000 for wood structure, $20,000 for a steel monopole structure, and $110,000 for a digital billboard.  The 2020 Billboard Structures Valuation Guides put out by the Departments of Revenue of Arkansas and North Carolina verify this data as you can see in the following table.  The valuations guides estimate billboard construction costs to assist local tax assessors.  The first cost number is from Arkansas and the second cost number is from North Carolina guide.

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 StructureWood Two Sided Static 14 x 48 BillboardSteel Monopole Two Sided 14 x 48 Static BillboardSteel Monopole Two Sided 14 x 48 Digital Billboard
Cost$8,000-10,000$17,000-25,000$40,000-70,000
Useful Life8-12 years
20-30 years
10 years

Should you build wood billboards?  I don’t think so.  Wood structures may be cheaper but they last half as long as steel.

Both states assume a useful life of only 10 years for digital signs.  This is in line with what I hear from operators and manufacturers.  I don’t think enough operators take the cost of 10 year sign depreciation into their return on investment calculations for digital signs.

By YEROO Advertising Works

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