‘share the warmth’ bus shelter ad where homeless man died gives public chills‘share the warmth’ bus shelter ad where homeless man died gives public chills‘share the warmth’ bus shelter ad where homeless man died gives public chills

by:YEROO     2019-09-15
On a cold morning last winter, when the toruntonians hurried past him at one of the nation\'s busiest intersections, a homeless man wearing only T-shirts
A shirt, jeans and a hospital bracelet were found in a bus shelter at Yonge and Dundas Sts.
This month, street nurse and homeless advocate Cathy Crowe passed through the same shelter and saw an advertisement with winter clothes and boots hanging on it that read \"share warmth \".
\"The wording is particularly offensive,\" she said . \"
\"It\'s too ironic for language.
\"The situation in this city is that warmth is not shared.
We don\'t have enough housing beds.
People sleep outside.
\"After Crowe complained to the city and Starlight Media that provided the accommodation and sales advertising space, the offending wording was removed on Tuesday.
Crowe calls it a \"partial victory,\" but she says she hopes the event will be brought to the attention of people as homeless people may sleep on the street as the night gets colder.
\"I do think it was unintentional, but it slipped through the cracks and I think it made the city and the Starlight Media aware of an additional issue,\" she said . \".
Peter Bartrem, who is in charge of the advertising sales of the Astral Media bus shelter, said that after the company received the notice, the wording was removed on behalf of The Advertiser Pajar Canada.
Whether to delete the ad completely is \"still a discussion with the customer,\" he said \".
Emily Young Lee, a Bell Media spokesman with Astral, said the ads were \"unfortunate coincidences related to the tragedy that happened last year \".
\"We apologize for any crime it may cause,\" she wrote in an email statement . \".
Jacques Golbert, chairman of Canada Pajar, Montreal-
The company behind the ads says \"Sharing Warmth\" is a nationwide advertising campaign.
\"It has nothing to do with the tragic incident we don\'t even know,\" he said . \" The company has no intention of offending anyone, he added.
Melissa Goldstein heard about the ads from a Facebook post made by Crowe, saying she also found the wording offensive and was happy that it was deleted.
\"The location is more than just another bus shelter.
\"It\'s a place where people freeze to death,\" she said . \".
Lea Ann Mallett, who has a background working with homeless people, called the ads a \"double blow to attack \".
\"I think this is a very unfortunate hijacking of a term that is usually used in a charitable context,\" she said . \".
Mallett wants to see the ads deleted together.
\"There are times when we have to remember the people who died before we respect the advertising needs,\" she said . \".
Elyse Parker, director of public sector at Toronto transport services, said she thought it would be appropriate to delete the text.
\"The location of the streets and streets makes sense for all of us.
They understand the sensitivity of that place and I think they are very responsive.
\"Parker said that there has been a very early discussion about the possibility of placing information in the city bus shelters --
To ensure that people understand, they can call 311 for help to connect street outreach personnel with homeless people in distress.
\"The problem is not advertising;
\"It\'s homeless,\" she said . \".
On a cold morning last winter, when the torotonians hurried past him at one of the nation\'s busiest intersections, a homeless man wearing only T-shirts
A shirt, jeans and a hospital bracelet were found in a bus shelter at Yonge and Dundas Sts.
This month, street nurse and homeless advocate Cathy Crowe passed through the same shelter and saw an advertisement with winter clothes and boots hanging on it that read \"share warmth \".
\"The wording is particularly offensive,\" she said . \"
\"It\'s too ironic for language.
\"The situation in this city is that warmth is not shared.
We don\'t have enough housing beds.
People sleep outside.
\"After Crowe complained to the city and Starlight Media that provided the accommodation and sales advertising space, the offending wording was removed on Tuesday.
Crowe calls it a \"partial victory,\" but she says she hopes the event will be brought to the attention of people as homeless people may sleep on the street as the night gets colder.
\"I do think it was unintentional, but it slipped through the cracks and I think it made the city and the Starlight Media aware of an additional issue,\" she said . \".
Peter Bartrem, who is in charge of the advertising sales of the Astral Media bus shelter, said that after the company received the notice, the wording was removed on behalf of The Advertiser Pajar Canada.
Whether to delete the ad completely is \"still a discussion with the customer,\" he said \".
Emily Young Lee, a Bell Media spokesman with Astral, said the ads were \"unfortunate coincidences related to the tragedy that happened last year \".
\"We apologize for any crime it may cause,\" she wrote in an email statement . \".
Jacques Golbert, chairman of Canada Pajar, Montreal-
The company behind the ads says \"Sharing Warmth\" is a nationwide advertising campaign.
\"It has nothing to do with the tragic incident we don\'t even know,\" he said . \" The company has no intention of offending anyone, he added.
Melissa Goldstein heard about the ads from a Facebook post made by Crowe, saying she also found the wording offensive and was happy that it was deleted.
\"The location is more than just another bus shelter.
\"It\'s a place where people freeze to death,\" she said . \".
Lea Ann Mallett, who has a background working with homeless people, called the ads a \"double blow to attack \".
\"I think this is a very unfortunate hijacking of a term that is usually used in a charitable context,\" she said . \".
Mallett wants to see the ads deleted together.
\"There are times when we have to remember the people who died before we respect the advertising needs,\" she said . \".
Elyse Parker, director of public sector at Toronto transport services, said she thought it would be appropriate to delete the text.
\"The location of the streets and streets makes sense for all of us.
They understand the sensitivity of that place and I think they are very responsive.
\"Parker said that there has been a very early discussion about the possibility of placing information in the city bus shelters --
To ensure that people understand, they can call 311 for help to connect street outreach personnel with homeless people in distress.
\"The problem is not advertising;
\"It\'s homeless,\" she said . \".
On a cold morning last winter, when the torotonians hurried past him at one of the nation\'s busiest intersections, a homeless man wearing only T-shirts
A shirt, jeans and a hospital bracelet were found in a bus shelter at Yonge and Dundas Sts.
This month, street nurse and homeless advocate Cathy Crowe passed through the same shelter and saw an advertisement with winter clothes and boots hanging on it that read \"share warmth \".
\"The wording is particularly offensive,\" she said . \"
\"It\'s too ironic for language.
\"The situation in this city is that warmth is not shared.
We don\'t have enough housing beds.
People sleep outside.
\"After Crowe complained to the city and Starlight Media that provided the accommodation and sales advertising space, the offending wording was removed on Tuesday.
Crowe calls it a \"partial victory,\" but she says she hopes the event will be brought to the attention of people as homeless people may sleep on the street as the night gets colder.
\"I do think it was unintentional, but it slipped through the cracks and I think it made the city and the Starlight Media aware of an additional issue,\" she said . \".
Peter Bartrem, who is in charge of the advertising sales of the Astral Media bus shelter, said that after the company received the notice, the wording was removed on behalf of The Advertiser Pajar Canada.
Whether to delete the ad completely is \"still a discussion with the customer,\" he said \".
Emily Young Lee, a Bell Media spokesman with Astral, said the ads were \"unfortunate coincidences related to the tragedy that happened last year \".
\"We apologize for any crime it may cause,\" she wrote in an email statement . \".
Jacques Golbert, chairman of Canada Pajar, Montreal-
The company behind the ads says \"Sharing Warmth\" is a nationwide advertising campaign.
\"It has nothing to do with the tragic incident we don\'t even know,\" he said . \" The company has no intention of offending anyone, he added.
Melissa Goldstein heard about the ads from a Facebook post made by Crowe, saying she also found the wording offensive and was happy that it was deleted.
\"The location is more than just another bus shelter.
\"It\'s a place where people freeze to death,\" she said . \".
Lea Ann Mallett, who has a background working with homeless people, called the ads a \"double blow to attack \".
\"I think this is a very unfortunate hijacking of a term that is usually used in a charitable context,\" she said . \".
Mallett wants to see the ads deleted together.
\"There are times when we have to remember the people who died before we respect the advertising needs,\" she said . \".
Elyse Parker, director of public sector at Toronto transport services, said she thought it would be appropriate to delete the text.
\"The location of the streets and streets makes sense for all of us.
They understand the sensitivity of that place and I think they are very responsive.
\"Parker said that there has been a very early discussion about the possibility of placing information in the city bus shelters --
To ensure that people understand, they can call 311 for help to connect street outreach personnel with homeless people in distress.
\"The problem is not advertising;
\"It\'s homeless,\" she said . \".
Custom message
Chat Online 编辑模式下无法使用
Chat Online inputting...
Hi, Thank you for visiting our website. What product you are looking for? May I know your WhatsApp number and email ? our business manager will contact you soon.