\'superfood\' craze makes big business of africa\'s baobab

by:YEROO     2019-08-15
Mangule, Senegal (Reuters)-
Taerou Dieuhiou began to barefoot from the age of 15 in the baobab tree in the Casamance area in southern Senegal.
Business has never been so good.
In a hard, green shell, hanging on the slender branches of Africa\'s most representative tree is a citrus pulp that has become a popular \"super\" in the United States and Europe.
It is rich in vitamin C, calcium and magnesium. it can be ground into powder, mixed in smoothies and sprinkled on porridge. Coca-
Coke is innocent, America. K.
Yogurt makers Yang Gu and United States of AmericaS.
Wholesaler Costco is one of the main brands to embrace baobab.
This majestic tree is dotted with a dry African prairie from Senegal to Malaysia, which can live for thousands of years.
It can store thousands of liters of water, and it can also grow the trunk so thick that a South African tree becomes a bar with a flying board that can accommodate 60 people.
Until recently, the baobab tree was only used locally, but in a major business shift, a small network of producers and suppliers pushed the image of the fruit abroad.
While some experts have questioned the sustainability of boabab, demand has taken off.
\"The price is higher now.
Now I make more money in every bag . \"year-
Four-year-old father
He climbed up the box in broken jeans and a T-shirt.
Shirt, grab a long pole and take out the fruit from the outer branch.
\"This is all I have.
Hard export
According to the African Baobab Alliance industrial group, the number of fruit with shells increased from 50 tons in 2013 to 450 tons in 2017.
It is expected to reach 5000 tons by 2025, about 500 containers per year.
This will make it an industry worth $0. 4 billion.
This shift has begun to generate much-needed income for African farmers.
Baobab de Saveurs, a small company with buyers in Australia and Canada, paid up to 10,000 CFA francs to Dieuhiou ($18)
Each bag is more than double what he got from local middlemen a few years ago.
In the 18 th century, slaves from West Africa wore a seed necklace of the baobab tree to pray for good luck and remind them to go home.
Today, it is used in rural Senegal to treat liver diseases and malaria.
Herdsmen in Niger mix grain with grain to make porridge.
The Gobgob is made of a shell of fruit, with bark pressed into a rope or cork, or pressed into a roof tile.
\"The boxes are bus shelters, water tanks, toilets, prisons, tombs, hiding places, shady places,\" said Thomas parknham, a tree & wood scientist and historian who wrote
\"This is a big tree in African villages.
\"It is this history that makes Baobai so important at home and so popular abroad.
The EU approved baobab imports in 2008, but business growth slowed during the credit crisis.
\"People are not interested in a new fruit from Africa,\" said Gus Lebreton, chief executive of B \'ayoba, Zimbabwe --
Baobab producer.
\"There is a fiveyear hiatus.
Manufacturers and retailers pushed back.
They took part in the trade show, offered samples free of charge, and launched an event called make baobabfamous on Twitter.
In January, Yeo Valley began selling vanilla and baobab yogurt at the largest supermarket in the UK.
This year, Costco launched a breakfast bowl with berries from the Brazilian Amazon-baobab and acai. Coca-Cola-
On 2016, owned released a baobab smoothie.
\"I have children and I am looking for ways to sneak in some extra nutrients in their diet,\" said Dan Neisel, owner of Infinity good, A health food company based in Northampton, Massachusetts, whose baobab sales tripled last year. “The baobab. . .
Blueberries have six times more antioxidants, oranges have six times more vitamin C, bananas have more potassium than milk, and more calcium than milk.
\"Unlike the large amount of coffee or cocoa found in Africa, baobab is not a plantation crop.
It takes a long time to mature, and farmers rely heavily on existing trees to harvest.
There is evidence that the trees were threatened.
In June, the journal Nature Plants published a paper saying 9 of the world\'s 13 oldest baobab trees have died in the past 12 years.
Some of these trees have a history of more than 2,000 years, including the \"pub tree\" in South Africa \".
The report said their decline was an \"unprecedented scale\" event that could be related to climate change.
Diou noticed a change.
\"It\'s usually up to now that the rain has started, but we only have one storm,\" he said in July . \".
\"I have to go to other villages.
It used to be enough here.
\"Some producers have planted new baobab trees, while others have trained farmers to pick fruit without damaging the trees.
Andrew Hunt.
Founder of London
Aduna, a company based in northeastern Ghana that sells fruit products worth about $500,000, said villagers should cultivate new plants.
\"It is only when trees provide income that the community itself does. . .
\"Planting, cultivating and protecting the monkey bread seedlings,\" he said . \".
In casamans, baobab picker Ndella Badiane says she has the ability to send her children to school and buy them clothes because of her interest in Hamlet in the forest clearing overseas.
\"We are aware of the increasingly rare possibility of baobab trees,\" she said . \".
\"We pray that the baobab tree has enough rain to produce more food.
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