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the \"joe camel\" ads of aids?
Critics are angry at upbeat advertising for prescription drugs aimed at curbing HIV.
Advertising typically features charming, healthy models, muscular bodies and well-outlined faces reflect the beautiful ideals that often appear in gay enclave from San Francisco to New York.
Although more and more HIV viruses do exist
Positive people against these
The Food and Drug Administration says reverse transcription drugsto-
Consumer advertising has crossed the line and misled the public about the reality of the disease.
On April 27, the FDA ordered pharmaceutical companies to change advertising within 90 days.
In a strongly worded letter, Thomas Abrams, head of the FDA\'s marketing department, ordered pharmaceutical companies to produce advertisements that would be more \"representative\" of the reality of HIV, special reference is made to \"strong individuals engaged in strenuous activities\" and \"health-
Look at the individual
The agency said: \"We hereby notify the applicant holders who may promote HIV drugs to consumers, but there is no significant indication of restrictions. . .
Or use pictures that do not represent HIV-infected patients, and this propaganda violates the Federal Food, Drug and Cosmetic Act.
\"The decision came after an intense campaign by AIDS activists in San Francisco, who called on the FDA and the city to ban advertising.
The most critical ads include those for crisiwan and Combivir drugs.
Three athletes and a woman have just climbed a dramatic mountain in Crixivan\'s ad, a sporting feat many completely healthy people may not be able to do.
At the same time, Combivir\'s ads show a muscular, attractive African
An American with a towel on his shoulder suggested that he had just finished a hard workout.
This article tells us that he is a \"living proof\" of the power of Combivir \".
Advances in treatment have brought a lot of good news to those infected with HIV that causes AIDS.
But there are new problems.
Doctors and public health analysts say there is growing indifference to the prevention of the disease.
They believe that this has led to an increase in the current rate of HIV infection.
Since 1997, the annual HIV infection rate in San Francisco has doubled from 1. 04% to 2.
It is estimated that there are 2% uninfected gay and bisexual men in the city, including 34,000.
This increase has had a disproportional effect on young gay men.
A recent preliminary study by the city\'s public health department found that 62% of heterosexual and gay male respondents said they believed that HIV drug advertising could lead to unsafe sex.
But critics pointed out that the study asked respondents whether they believed that advertising would affect a person\'s decision to make unprotected sex and whether advertising really affected the respondent\'s decision to engage in unsafe behavior.
In other words, it does not establish a direct link between advertising and HIV infection;
But it still supplies ammunition to AIDS activists.
The dispute over HIV drug advertising occurred at the FDA\'s direct-to-
Consumer advertising for prescription drugs.
Since the FDA relaxed regulation in 1997, these ads have increased significantly.
According to IMS Health, a medical consulting firm, the pharmaceutical industry has spent more than $2.
6 billion direct-to-
Annual consumer advertising in the United StatesS.
In some of the more well-known examples, Bob Dole is a spokesman for Pfizer\'s erectile dysfunction drug Viagra.
Anti-group drug ads like Allegra and saftin show ethereal photos of allergic patients happily frolicking in pollenFull grass--
Otherwise the scene could lead to an emergency room visit.
Unlike Viagra and saftin, these two ads have very real prospects ---
Don\'t worry about Hay heat, roll or roll in Hay-
HIV drug advertising depicts a lifestyle that is highly unlikely for the vast majority of people who receive HIV treatment.
They did not shed light on potentially fatal kidney and liver problems, diarrhea, nausea and other side effects specific to anti-diabetes
Treatment of reverse transcription virus
But it is also believed that advertising depicts the disease in a more mainstream and positive way.
Andrew Sullivan is a conservative HIV writer.
Recently, the decision by the FDA to get the pharmaceutical company to change the images in the ads on his site was positive.
\"I can see that there is a small meaning --
Print in the advertisement on the explanation side-effects (
Because advertising is now included in the law)
But what is on Earth is acquired again.
Stigma patients, self-destruction
\"Respect for people living with HIV,\" Sullivan wrote in a column . \".
\"Didn\'t these people realize that positive psychological views are critical for the long term?
The word \"survival\" Sullivan attacked \"New
Stalinist running San Francisco for their successful campaign against advertising.
\"Some activists who are really suffering in the United States. F.
I can\'t stand to see some people doing a good job in HIV medication, being healthy, fixing their lives, and responding to ads that help to maintain mental and ideological education.
He also defended the profit.
The premise of advertising activities for pharmaceutical companies.
\"Why would anyone want to get in touch with a drug that advertising hints would make you look like hell (
Besides, it\'s some difficult side.
The effect is more troublesome than the alternative)
But critics of the ads say the HIV image they portray is dangerous and misleading.
Also, the amount spent on advertising seems morally outrageous to some.
A 1999 study by the Washington lobby group\'s AIDS campaign concluded that drug makers spent three times as much on advertising and management as all drug research and development, at $68. 5 and $24.
5 billion each year.
\"The feeling that these ads continue is that AIDS drugs are just another lifestyle drug, such [
Antigroup agentsClaritin or [anti-
The AIDS action of the Lok Jian or Propecia \"Alexis Schuler, director of government.
\"You will see more and more things through direct consumer advertising.
There is a lot of profit and I can understand why they do it.
But the feeling they give people is that you can take a pill and that\'s how you manage AIDS.
This is wrong, this is not a reality.
What does its color mean by HIV perception-
Positive or AIDS.
It creates a feeling you don\'t have to worry about ---
AIDS will not affect your life.
Ultimately, this leads to complacency about security behavior.
\"On the front line of the fight against AIDS, some medical staff say they have noticed the same dangerous trend.
Rick Lofters worked in Ward 86, San Francisco General Hospital, where AIDS patients died.
But Loftus, who is working as a resident at the University of California, has seen how the atmosphere has changed, and many patients have responded to treatment and have a longer life span and are healthier.
Last month, Loftus shared an anecdote at a hearing at the San Francisco Board of Supervisors, which he believes illustrates the negative impact of the recent direct listingto-
Consumer Medicine marketing activities.
One patient told him that one night after he left the market street gym in San Francisco, mainly gay Castro District, a young friend stopped him.
He asked the sick (Call him \"John \")
Have coffee at the cafe across the street.
He told John that a healthy, muscular HIV patient
Positive man, he has done a lot of unsafe sex recently.
John told Loftus that he thought the young man was just confessing and hoped that John would call him in person.
Acts of destruction.
The young man said to John, \"I see a lot of HIV.
The positive guy in the gym, the belly and cheeks are sunken, but you look really good.
Then he asked John about his HIV medication group.
He asked, \"What did you take ? \"
\"When I get infected, I will have my doctor give me the same medication.
This sentence surprised John. He then explained to the young man the reality of opposition.
Drug treatment for AIDS, like 18-
Diarrhea a month after his first cocktail treatment.
\"There is no guarantee that if you take these drugs, you will not develop the pot belly and hollow cheeks you see on other HIV viruses --
He told his friends.
Activists used anecdotes like loftus in the fight against drug companies.
This also raises the question of whether young gay men have given up safe sex because of advertising.
On top of that, there is also a question of whether it is directto-
Consumer advertising causes patients to ask for drugs or treatments they don\'t need.
Joel Gallant, an assistant professor of medicine and an outstanding AIDS treatment expert at the University of John Hopkins, said that some of his patients in Baltimore asked for a reversal.
Waste medicine Oak Forest
Advertising of drugs, muscle
Building synthetic metabolic steroids, depicting three men who look healthy, including muscle clones from Actor Antonio Sabato Jr.
Gallant complained: \"I have a lot of patients coming to me and they don\'t have the problem of wasting anything and they have been asking olandrin so they can look better on the beach.
\"They would say, \'I want to take it away in order to prevent waste.
They said they did not want to talk about it.
Advertising is partly responsible for this because they have been using these gorgeous, Buffered models all the time.
Although Gallant said he was asking for it.
The brand of reverse transcription drugs they saw in the ad, he was worried that they had sent the wrong message.
\"The problem is that they send out a message that HIV is not a big deal and positive people are cool ---
They are beautiful and beautiful.
\"If you are infected with HIV, all you need to do is take these drugs and you will be cool,\" he said . \".
\"They all want to make their drugs look easier to take.
They don\'t want to see a picture of someone throwing up in the toilet bowl.
Instead, this guy just takes pills twice a day and lives a healthy life because of these drugs.
\"While Gallant believes that these ads have contributed to an atmosphere of ignorance and contradiction that has exacerbated the rise in HIV infection rates among young gays, he admits that it is difficult to know what to do.
He said: \"I am not sure how I feel about regulated advertising, but I am concerned about the bigger issues that arise in the gay community about HIV.
\"With the support of director Tom Tianye, AIDS activists in San Francisco have launched twoA two-pronged effort-
One is designed to ban advertising in the city, and the other is designed to allow FDA action.
Last month, the FDA issued an order as activists in San Francisco stepped up their efforts.
Richard Klein, director of the FDA\'s HIV/AIDS program, praised San Francisco activist Jeff Getty for attracting the agency\'s attention to HIV advertising.
Although the FDA has been reviewing all direct-to-
Consumer advertising, special attention to the controversy caused by HIV drug advertising.
Klein said the FDA reviewed the ads and found that pharmaceutical companies \"pushed the envelope too far with these models \".
\"The FDA\'s actions come faster than we expected, and that\'s exactly what we\'re asking for,\" said longtime activist Getty, whose organization was formed from the wreckage of sf act --UP.
\"They say you can\'t mislead consumers on pictures, they \'ve never done that before.
For months, Getty has been leading a campaign against the pharmaceutical giant to voice the ads as \"Joe Camel ads for AIDS \".
\"They misrepresent the image of people living with HIV and AIDS.
\"He pointed to the advertisement for drug Zerit, which included a man with exposed clothes and a line, claiming that he had taken drugs because his friend had taken them.
\"This is bad advertising,\" Getty said . \".
\"Unless it\'s ecstasy, you won\'t take drugs because your friends take drugs.
These ads promote HIV is a very attractive thing, says Getty.
\"Like, \'Join the HIV club! \'\" Forty-three-year-
Old Getty has been infected with HIV most of the time in adulthood.
He contracted the virus at the age of 23 and made treatment history in 1996 when he lobbied the FDA to allow him to perform a bone marrow transplant from a baboon.
The program is ultimately invalid.
He said: \"I have been feeling good for about a year, but his condition has deteriorated and his body has not responded to cocktail therapy.
\"I am very sick now,\" he said . \"
Getty said he and other activists in the city are taking wait measures given their unexpected victory in the advertising campaign --and-see approach.
\"There will be new advertisements in this city.
\"If advertising is unacceptable, we will give up,\" he said \".